Recently, an image was circulating around Facebook regarding a dogfight sponsored by Heineken.



Before all the “trolls” could attack, someone at Heineken was notified and the following is the letter they posted.

Images continue to circulate in social media channels showing a dog fight, with Heineken® banners clearly visible in the background. This is very distressing and totally unacceptable. As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity. It is against our company and brand rules and – more important – against our company values.

Since this matter was brought to our attention via Facebook we have conducted an investigation and now know that:


– The venue is a nightclub in Mongolia

– The venue hosted a dog fight of which we had no knowledge and were not involved in any…

View original post 285 more words